Search engine optimization & Internet consulting

If you are interested in learning how to succeed in having a website that thousands of people could see while searching on a daily basis the products or services that you offer, you came to the right place and here you will achieve the following results:

Long-term knowledge of how to, on your own and without anyone’s help or any financial expense, ensure that thousands of visitors can easily find your current or future projects/products on the Internet
Explanations and easy solutions in order to effectively promote your business completely free and how to, with minimal investments, realize additional visits to your website

SEO Diagnostic: $95

If you aren't familiar with the search engine optimization but you're willing to learn it, you can order a test of your website's:

Structure
HTML
Text
Images
Links
Advanced SEO files
Present status in Google

You will receive a detailed report and you can use it as a guide to optimize your website on your own. The test is limited to one domain name and to 1 folder / page (index.file).

As the name says, this is an ultimate solution that will dramatically reduce your long-term advertising costs:

A complete website with:

10 properly search engine optimized pages
Logotype
Navigation
Advanced SEO files
Google Analytics implemented

If you already have a website and you don't want a new one, then A-a, A-d and A-e paragraphs above are include in the price. Web hosting "unlimited" is an optional feature.

Search engine optimization: Introduction

Massive and above average traffic on web pages is possible to achieve only with the help of dominant search engines such as Google, Yahoo, Ask Jeves, Bing and similar. They direct visitors to those pages, which have been listed on the top few places of the search results for certain, words or phrases among sometimes even millions of results offered. Depending on the popularity of terms which are being searched, we can speak of amazing statistical numbers. In order to be listed among the first in a search, it is absolutely necessary to have a well constructed web site. Rules for constructing a web site can be split into 2 primary levels:

Basic
Advanced

Just by using very simple basic rules, literally any web site can become a high traffic place. Best of all, there is no need for any expensive service or product to buy, it's almost totally free. One is required to know only basic knowledge of HTML.

The next step beyond the basics are advanced rules for more experienced web masters.

Search engine optimization: Basic rules

Structure

URL: http://www.keyword.com
Folder name: keyword/
File name: keyword.file
Have as many files as possible in the root of your web site:

keyword

Use static pages as much as possible i.e. html, htm, shtml.

HTML

<title>keyword</title> * 65 characters max
<meta name=”description” content=”keyword”> * 255 characters max
<h>keyword</h> * both for text and text links
<b>keyword</b> * both for text and text links

Text

<body>keywords ... text ...
<body>text ... keywords ...

Images

<img src=”keyword.file” alt=”keyword”>

Search engine optimization: Advanced rules

Files

Link building

Outstanding results in search engines are a combination of everything mentioned above and links pointed to your website - unfortunately, one without the other does not work absolutely best. Therefore you need to devote particular attention to your link campaign and how to "earn" the natural links.

A perfect scenario:

Websites (A, B, C, D, E, ... ) already established [pay attention to established] for keyword link to your website at http://www.keyword.com using the following HTML codes:

<a href=”http://www.keyword.com”>keyword</a> and/or
<a href=”http://www.keyword.com”><img src=”keyword.file” alt=”keyword”></a>

and you on your website have links pointed to trusted sources [pay attention to trusted sources] (websites X, Y, Z, ...) for keyword using also the following HTML codes:

<a href=”http://www.X-or-Y-or-Z.com”>keyword</a> and/or
<a href=”http://www.X-or-Y-or-Z.com”><img src=”keyword.file” alt=”keyword”></a>

So, how to "earn" the natural links? Here are some tips:

Content is King!
Have attractive photos / images
Make cool videos
Interact with your visitors
or simply be different and use your imagination ...

Internal PageRank distribution

All pages registered in Google have a specific value, expressed as PageRank and he is transferred from one page to another equally to external or internal pages. PageRank is Google's tool that determines the importance of each individual page: greater importance = better position in SERP.
Now, you should concentrate your attention on those pages of which, except for the top results in search engines, you also expect the best ROI. To prevent unnecessary casting of PageRank on less important parts of your website, you must stop the Googlebot to come to them. In that way, your chances for success in Google will greatly increase.

You can perform this task in 3 different ways (separately or in combination):

<a href="keyword.file" rel="nofollow">keyword</a>
User-agent: Googlebot
Disallow: /file(s)
<meta name="Googlebot" content="noindex"> or
<meta name="Googlebot" content="noindex, nofollow">

Typical "irrelevant" pages are i.e. "About Us"; "Contact Us"; etc.

The easiest way to determine the current state of the links on your website is to follow Google Accounts > Webmaster Tools > Your site on the web > Internal links: Pages linked to by other pages on your site.

Keyword discovery

In the beginning you need to know what your customers are seeking on the Internet. There is no reason to focus on phrases that no one seeks or on phrases that you'll have a very strong competition. Key to your success is finding the ratio (KEI) between those terms which are often searched against the less number of pages where they can be found.

Keyword	Searches	Results	KEI	Best
Keyword 1	5 000	1 500 000	0,0033.
Keyword 2	4 000	1 000 000	0,004
Keyword 3	3 000	500 000	0,006

KEI (Keyword Effectiveness Index) = Searches / Results

Search engine optimization: Appendix

DMAIC

D - Define: Project goals and timeline.
M - Measure: Collect the data about you and your competitors.
A - Analyze: Sort and analyze the collected data, make charts.
I - Improve: Get better (Yea, you're right - that's a tricky part)!
C - Control: Follow up your work: Google Analytics & StatCounter.

Avoid

Only Flash^™ or Java^™ for navigation. * for everything else they are OK
Frames.
Dynamically generated pages with session ID's i.e. http://www.website.com/cgi-bin/script/script.cgi?action=Read&BID=6&TID=1&SID=12231

Conclusion

The aim of everything is traffic. Traffic means customers, customers means money. The road to customers leads only in two directions:

Endless advertising
Properly search engine optimized website