SEO Tips

Search engine optimization: Introduction

If you are interested in learning how to succeed in having a website thousands of people can reach while searching for products or services you are offering on a daily basis, you came to the right place. Here you will achieve the following results:

Long-term knowledge of how to ensure, on your own and without anyone’s help or any financial cost, that thousands of visitors can easily find your current or future projects/products on the Internet
Completely free of charge explanations and easy solutions for effective promotion of your business, as well as how to realise additional visits to your website with minimal investments

Massive and above average traffic on web pages is possible to achieve only with the help of dominant search engines such as Google, Yahoo, Ask Jeves, Bing and similar. They direct visitors to those pages, which have been listed on the top few places of the search results for certain, words or phrases among sometimes even millions of results offered. Depending on the popularity of terms which are being searched, we can speak of amazing statistical numbers. In order to be listed among the first in a search, it is absolutely necessary to have a well constructed web site. Rules for constructing a web site can be split into 2 primary levels:

Basic
Advanced

Just by using very simple basic rules, literally any web site can become a high traffic place. Best of all, there is no need for any expensive service or product to buy, it's almost totally free. One is required to know only basic knowledge of HTML.

The next step beyond the basics are advanced rules for more experienced web masters.

Search engine optimization: Basic rules

Structure

URL: http://www.keyword.com
Folder name: keyword/
File name: keyword.file
Have as many files as possible in the root of your web site:
+ http://www.keyword.com/keyword.file
- http://www.keyword.com/folder/sub-folder/keyword.file
Use static pages as much as possible i.e. html, htm, shtml.

HTML

<title>keyword</title> * 65 characters max
<meta name=”description” content=”keyword”> * 255 characters max
<h>keyword</h> * both for text and text links
<b>keyword</b> * both for text and text links

Text

<body>keywords ... text ...
<body>text ... keywords ...

Images

<img src=”keyword.file” alt=”keyword”>

Search engine optimization: Advanced rules

Files

Link building

Outstanding results in search engines are a combination of everything mentioned above and links pointed to your website - unfortunately, one without the other does not work absolutely well. Therefore you need to devote particular attention to your link campaign and how to "earn" the natural links.

A perfect scenario:

Websites (A, B, C, D, E, ... ) already established [pay attention to established] for keyword link to your website at http://www.keyword.com using the following HTML codes:

<a href=”http://www.keyword.com”>keyword</a> and/or
<a href=”http://www.keyword.com”><img src=”keyword.file” alt=”keyword”></a>

and you on your website have links pointed to trusted sources [pay attention to trusted sources] (websites X, Y, Z, ...) for keyword using also the following HTML codes:

<a href=”http://www.X-or-Y-or-Z.com”>keyword</a> and/or
<a href=”http://www.X-or-Y-or-Z.com”><img src=”keyword.file” alt=”keyword”></a>

So, how to "earn" the natural links? Here are some tips:

Content is King!
Have attractive photos / images
Make cool videos
Interact with your visitors
or simply be different and use your imagination ...

Search engine optimization: Appendix

DMAIC

D - Define: Project goals and timeline.
M - Measure: Collect the data about you and your competitors.
A - Analyze: Sort and analyze the collected data, make charts.
I - Improve: Get better (Yea, you're right - that's a tricky part)!
C - Control: Follow up your work: Google Analytics & StatCounter.

Validation

Validate your HTML and CSS
Check your Page Speed

Avoid

Only Flash^™ or Java^™ for navigation. * for everything else they are OK
Frames.
Dynamically generated pages with session ID's i.e. http://www.website.com/cgi-bin/script/script.cgi?action=Read&SID=12231

Conclusion

The aim of everything is traffic. Traffic means customers, customers mean money. The road to customers leads only in two directions:

Endless advertising
Website properly optimized for search engines

Web design & search engine optimization - SEO - company